![]() ![]() In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Meanwhile, people with important ideas–entrepreneurs, teachers, politicians, and journalists–struggle to make them “stick.” Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. ![]() NEW YORK TIMES BESTSELLER – The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances–essential reading in the “fake news” era. Made to Stick: Why Some Ideas Survive and Others Die About This Book: ![]()
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